Product Promotion
For Lixo Healthcare, a leading massage chair brand in India, this project focused on creating an explainer video titled “Key Features & Technical Questions of Massage Chair” as part of their FAQ playlist on YouTube. The work covered end-to-end coordination: product photoshoot planning, live shoot supervision, animation, and motion graphics composition to explain complex features in a simple, trustworthy way.
Client
Lixo
Service Provided
Product Video & Photoshoot Coordination
The Goal:
The goal was to answer the most common technical questions customers have about massage chairs—modes, zero gravity, body scanning, AI, rollers, tracks, intensity, heat therapy, and power protection—through a single, clear explainer video. The content needed to reduce confusion, build confidence before purchase, and act as a long-term support asset for Lixo’s sales team, website, and YouTube channel.
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The Challenge:
Role & Responsibilities In this project, the responsibilities included: Coordinating and supervising the product photoshoot to capture clean, detailed images of the massage chairs from multiple angles for use in video, web, and marketing collateral. Planning and managing the live video shoot to ensure consistent framing, lighting, and clear demonstration of each feature discussed in the FAQ. Designing the visual structure of the video, including intro, lower-thirds, titles, and section breaks for each technical question. Creating and integrating animation and motion graphics to support explanations (zero gravity, body scanning, roller types, SL-track, heat zones, etc.). Managing overall composition, pacing, and transitions so the video remains engaging, informative, and on-brand for Lixo Healthcare. Creative & UX Approach The video was structured as a clear Q&A sequence, with each technical question introduced as an on-screen title, followed by a focused explanation from the presenter. Product images and close-ups from the photoshoot were used strategically to visually support key points and add clarity to complex features. Animations and graphics translated abstract technology into simple visuals—showing body scanning paths, roller directions, posture for zero gravity, and track types—so viewers can easily understand how each function works. The design language stays consistent with Lixo’s brand, using clean typography, a healthcare-oriented tone, and a calm, professional visual style. Extensions: FAQ, How-To & Lifestyle Content This video is part of a broader content approach, where similar processes are used to create: FAQ videos answering product and service doubts. “How to install” and usage tutorials for different massage chair models. Product explainer videos highlighting key features and benefits. Lifestyle videos showcasing the massage chairs in real home and wellness environments, supported by coordinated product shoots. Together, these assets help Lixo educate customers, reduce pre-sales and post-sales queries, and position the brand as a knowledgeable, customer-centric “health partner.”
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The Result
The final video sits within Lixo Healthcare’s “Frequently Asked Questions – English” playlist on YouTube and acts as an evergreen explainer for both new and existing customers. By combining planned product photoshoots, clear scripting, thoughtful shooting, and purposeful animation/composition, the project delivers a professional, easy-to-understand guide that supports trust, reduces buying hesitation, and enhances the overall Lixo digital experience.
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